About PURE PLUS
PURE Plus is a premium brand of Sanbea Filter, specializing in residential and commercial water purification and drinking solutions.
COMPANY PROFILE
As the parent company, Sanbea Filter has decades of expertise in filtration and water treatment, standing as a leading global manufacturer of filter cartridges and fluid filtration solutions. With in-house R&D, precision manufacturing, and a robust global supply chain, Sanbea Filter’s products are sold in over 80 countries, serving millions of households and businesses worldwide.
Leveraging Sanbea Filter’s core strengths in PP sediment filters, activated carbon filters, and RO membrane technology, PUR Plus designs high-quality, safe, and smart water dispensers and purification systems. Our key advantages include multi-stage deep filtration, instant purified water, hot/cold/ice-making integration, and intelligent filter replacement alerts. All products meet international standards such as NSF/ANSI and WQA, delivering “pure, healthy, convenient” one-stop drinking water solutions for homes and commercial spaces globally.
COMPANY PROFILE
Loyalty
A work ethic that prioritizes the collective good and emphasizes self-discipline and dedication to the public good.
A strong sense of responsibility and duty, fostering a spirit of shared success and failure among employees, as well as a high level of professionalism, thereby enhancing the company’s cohesion and stability.
Integrity
People-oriented, harmonious interpersonal relationships.“Harmony is paramount.” As the saying goes, “Timing is less important than location, and location is less important than harmony among people.” We uphold harmony as the highest principle to create a favorable internal and external environment for the company’s production and development. By pooling collective wisdom and efforts, we ensure the company maintains strong competitiveness and seek the optimal overall combination through the complementary differences of various factors.
Wisdom
A value system that balances righteousness and profit, where righteousness generates profit.“Prioritize righteousness over profit,” “Consider righteousness when seeing profit,” and “Righteousness before profit”—we uphold a value orientation that places righteousness first and rejects ill-gotten gains. We emphasize righteousness by prioritizing mutual benefit and ensuring that the pursuit of personal gain does not harm mutual interests. By placing righteousness first, we create a favorable cultural and economic environment for the company, thereby opening up broad prospects for development.
Winning
Practical rationality that draws on strengths and compensates for weaknesses, embracing diversity.“The noble person is mindful in speech and quick to act”—Sanbi’s spirit of practical achievement and magnanimity is manifested in management excellence, formed by drawing on strengths and compensating for weaknesses, and embracing diversity.
DEVELOPMENT HISTORY
Guided by the philosophy of Quality First, Innovation Driven, Customer Centric, PUR Plus upholds the strict quality control system of SANMI Filter.
From core cartridges to product design, every detail is crafted with precision. We aim to be a trusted premium water dispenser brand for users worldwide.
2010
The company was officially established, entering the manufacturing industry and embarking on its entrepreneurial journey.
2010–2011
Production facilities were constructed, basic production lines were introduced, and large-scale production officially began.
2012–2016
The product portfolio was refined, specifications and categories were expanded, and market channels were developed across multiple regions within China.
2017–2020
Upgraded production equipment and processes, increased production capacity and product quality, and obtained multiple certifications.
2023–2025
Expanded international trade operations, with products sold both domestically and overseas, and continued to enhance brand influence.
2026
Expanded factory facilities and grew the team, moving toward standardized, brand-oriented, and sustainable development.